Air Jordan 4 "Bred Reimagined"

The OG Colourway. Reimagined for Today.

The Air Jordan 4 "Bred Reimagined" takes one of the most iconic colourways in sneaker history and elevates it for a new era. Rooted in the legendary 1989 "Bred" original, this reimagined edition preserves everything that made the OG untouchable — then upgrades it with premium materials and refined construction built for today's sneaker culture.

Heritage Meets Innovation

• Iconic Bred palette — black, fire red, and cement grey in a bold, modernised form
• Premium materials & refined construction — an upgrade worthy of the OG legacy
• Signature wing eyelets & mesh panels — classic AJ4 DNA, untouched
• Visible Air-Sole cushioning for performance comfort rooted in basketball history
• Inspired by MJ's most iconic moments — the Bred colourway that defined a generation

This isn't just a retro — it's a reimagining. The Bred 4 was already a legend. This version makes it relevant for every generation that comes after. Wear it, collect it, or both.

OG roots. Modern edge. Forever Bred.